Good Practice Case Studies
Presentation of a New Product in Postojna Cave
January 23, 2009
Good Practices Case Studies, No. 5/2008 (II.)
Client: Liberty Incentives & Congresses, Kras Tourism, Magic Theatre Serpentes
Contractor: Liberty Incentives & Congresses, Kras Tourism, Magic Theatre Serpentes
The Postojna cave was revived on 12 November
The extraordinary ambience of the cave was upgraded with lightning installations, an artistic video projected on the cave ceiling, and authentic music which took the visitors into a suggestive multimedia experience. The invitees, among whom were several well-known names from the Slovenian public, were enraptured with the first individual act, in which the muse of lyrical inspiration welcomed them to one of the biggest cave halls, on the Great Mountain, by singing an ambitious vocal canto. The journey into the depths of cave world continued through the so called “Beautiful caves,” where the ambience becomes a lot more intimate and the intertwinement of natural beauty and costumes of the characters, perfected to the last detail, thus came together into their own. Zmajevka, Zlatoroginja, Pernata Kača, and Adalin were just a few of the characters who, with their archetype dialect, took the visitors into the underworld of creative imagination, this time logically called Gaia’s Kingdom. Gaia, who symbolizes the Earth, was also the central character of the first performance this time, intended to upgrade classic visits to the Postojna cave into a new experience of this Slovenian natural jewel.
The product will primarily be intended only for previous customers and closed groups of visitors, because it is really a unique and exclusive event. We do believe, though, that other Slovenian or foreign companies will easily be able to incorporate it into their corporate and tourist opportunities.
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